As a designer with nearly a decade of experience, I’ve learned that empathy is at the heart of truly effective design — it’s about stepping into the viewer’s world and understanding them beyond surface-level demographics or generic personas. I work to understand cultural influence, what moves them, try to understand what experiences have shaped them—and use that as the core of the design.

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Throughout my career, I’ve worked in a diverse range of industries, from financial services and non-profits to restaurant start-ups; developing everything from elegant publications and compelling brand identities to user-friendly and engaging landing pages, app design and email templates.